Window Cleaning Surrey
Facebook paid advertising, does it work? Here’s what Jarviswindowcleaner learnt from our first attempt. https://www.jarviswindowcleaner.co.uk/
Our goal was to start 8 conversations, achievable and realistic we believe and to convert 50% of those conversations into sales. Our budget was £30 so not a huge amount just wanted to try it out. That would make a return of £370 with 4 gutter jobs averaging £100 each.
We went for a simple video that we felt would grab attention and tell a story better then a picture. The video was about 10 seconds and the video focused on gutter cleaning because this is the time of year to get gutter cleaning jobs. A picture would have worked too but we decided on a video using an app Video Boost https://theboostapps.com/videoboost/. The age group we went with was 40-62 years old because we wanted to target home owners. We targeted a large area in Surrey and we ran this for 5 days starting on a Monday.
2,762 people reached and only 1 conversation started! Failed completely. But it you don’t try it then you would never know.
What We Learnt
In reflection we should have done more research into Facebook advertising. For example we targeted too big of an area, we should have focused on one or two towns. Next time we would increase the time of the advertising campaign to a month or even two weeks. And a well presented picture might be better then a video or if you can make a 3 second video that might work too. Facebook only preview 3 seconds of a video, the viewer has to click to watch the whole video. There is also Facebook advertising courses for free that might help and you could try Facebook pixel on your website that will give you some feedback.
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All the best
Matthew Jarvis. Professional Cleaner for over ten years.
Jarvis Window Cleaner in Ashford Middlesex is a professional window cleaning service. 5/5 star rating on google.
Jarvis Window Cleaner in Ashford, Middlesex, Staines, and Stanwell is a professional window cleaning service with over ten years experience. Special offer this month a free quote via our new live chat service. We can provide you with a live quote for free within 60 seconds of you visiting our website. Just open the chat, answer the questions we will ask you and 60 seconds later we will give you a free quote. Alternatively you can fill the online form in online by clicking the buttom below.